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Using Social Media for a Career Change

Facebook, Linked In and Twitter are all fantastic sources of marketing – for yourself! These are free tools that we can use to search out a new career, or perhaps look for some professional development opportunities or just some inspiration. All of these social media sites are great avenues to exchange information, collaborate with colleagues, friends, co-workers, etc. In addition, many large and small businesses are utilizing these applications to showcase ‘hot jobs’ and to search out new and unique talents. Retiring? No problem – these social media sites also provide a myriad of part-time and volunteer opportunities as well.

Facebook is not only a social media and communication mecca, but it also serves as an opportunity to utilize social media for career opportunities. Perhaps you are looking into making a career change and want to know a bit more about a company, its culture, employees, benefits, work/life balance opportunities and more — Facebook is your answer!  More and more companies are reaching out to individuals across the globe to market, network and attract potential employees on this site. Not only will you be able to interact directly with company leadership and professionals, you will be able to post comments, ask questions and explore their key goals and objectives, strategic vision and purpose. Facebook is a platform whereby individuals can do their homework, learn a great deal about others and their potential industry, and then make a decision. A great career resource tool, Facebook is a ‘must’ for the job seeker; you can look as you wish and post what you’d like about yourself ..all while potential employers are just a click away.

Twitter is another social media tool that revolutionizes communication. More companies and their employees are tweeting about a myriad of opportunities, expectations, job listings, culture, salaries and more. If you are looking for a career change or perhaps just thinking about one, Twitter can provide those details that may help you in your decision making. More and more companies are posting open houses, career fairs, internships and more as the interest grows. With the explosion of cybersecurity these days, Twitter is one of the first to utilize their platform as a tool; they routinely offer a variety of cyber options for part-time, full time, students, executives and professionals…all in a tweet. You can list yourself as a ‘follower’ to receive routine updates on those venues or persons of interest; or perhaps take part in tweeting what you are looking for.

These social media platforms are a two way street; by taking a proactive approach you can learn about your (next) potential employer while controlling what you would like them to know about you. Whether by posting a resume, asking questions, or indicating interest in a particular skill set, these emerging technologies are a critical component of career decision making. User friendly and easy, these tools can get you connected in no time, globally, to a network of individuals that can shape your next career move. Give it a try….do some homework and create your profile, you will be glad you did!


Career Planning Tools 

The information provided may not cover all aspects of unique or special circumstances, federal and postal regulations, and programs are subject to change. Our articles and replies are time sensitive. Over time, various dynamic human resource guidance and factors relied upon as a basis for this article may change. The advice and strategies contained herein may not be suitable for your situation and this service is not affiliated with OPM, the postal service or any federal entity. You should consult with school counselors, hiring agency personnel offices, and human resource professionals where appropriate. Neither the publisher or author shall be liable for any loss or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

About The Author

Dr. Donna Day is a Manager at the Department of Defense, where she has been for more than 30 years. With a background in Information Assurance, Customer Engagement and Marketing, more recently she has been studying Cyber security Policy and Management at the University of Maryland, University College (UMUC). She earned her Doctor of Management, Master of Business Administration, and Master of Science Degree in Technology Management at UMUC and received her Bachelor of Science Degree in Marketing at the University of Baltimore. Dr. Day is also an Adjunct Professor at Norwich University in Vermont, where she teaches Cyber security, Critical Infrastructure and Information Assurance courses to a myriad of students, worldwide, from across the intelligence community. A published author, Baltimore Ravens fan, and life-long learner, she enjoys writing, traveling, cooking, and most importantly, spending time with her family and friends.